Michael is a dedicated author & entrepreneur who thrives on working with innovative businesses who solve challenging industry problems.

Michael is the principal at Hamilton Applications serving as the Head of Software Testing for 15 years. His specialisation in product development strategy has supported companies such as Telstra, Optus, Vodafone, Aviva, MLC & NAB to achieve their optimal market goals.

One of Michael’s key achievements was assisting Vodafone with a state of the art business intelligence implementation with their finance department and the release of the iPhone 1 for Singtel/Optus telecommunications company.

Michael is actively engaged in the Sydney start-up & innovation community. He regularly provides online support & social media tips to early startups through his weekly written blogs and videos.

Michael has formed several startups in the past 15 years. He currently shares a Joint Venture with local web development company Station Five who assists local businesses to become digitally enabled.

Being across emerging trends allows Michael to “know value when he sees it” and transfers them into value added services for his clients.