Best Social Media Channels for Startups: Find Your Own Place
It’s really easy to get confused about the number of social media channels you need to spread your presence on in order to promote your startup. And it’s really easy to fall into the common trap of believing that the more – the better. What if we told you the best strategy might be to stick to as few social media channels as possible?
Now, as with every other important thing, it’s not a good idea to go to extremes. While being on every platform might be a loss of precious time and resources, sticking to only one may result in missing an important part of your market. The best practice here is to do your research really well and find out where your potential customers hang out the most. You can get a general overview from the list below, but this is only a guide – a tailored research into your own niche should be the guiding light to choosing the best ones!
Facebook: the universal platform.
This is probably the first place you’re going to launch your presence, as Mark Zukerberg’s creation has over 1.9B monthly active users from all walks of life. Bear in mind that this platform might turn out to be the most expensive one to grow your audience on – organic reach is between 1-3% and it’s almost impossible to reach your own followers, let alone build an audience without word of mouth (virality) or ads.
Instagram: the visual platform.
If your product is visually pleasing and you want to market it to millennials and Gen Z users alike, this is a great platform to build a following. On Instagram, you can’t be overly sales-y and pushy, though – you have to find the right balance between the art of photography and your marketing needs. Instagram is a great place to find brand ambassadors and create a pool of user-generated content for future use.
Snapchat: the personal platform.
Snapchat is the place for Gen Z marketing, but you have to be smart and integrate your product in a way that doesn’t look like advertising. Most kids on this block are connecting only to their closest friends so you’ll have to become one of them. It takes time and a great understanding of their needs (which you should already have if they are your main audience).
Twitter: the conversational platform.
Some say Twitter is slowly dying, but it’s still an awesome place to find people of almost all age groups who are willing to talk about almost any topic. Talking is the main advantage of this platform – you can ask, you can listen, you can even turn it into a customer service platform. Just make sure your voice is authentic.
LinkedIn: the B2B platform.
Professionals from all industries gather on LinkedIn to find new ideas, knowledge and team members. The platform offers a great way to share your thoughts and opinions (like the one you are reading right now) – Pulse. It also offers opportunities to find reliable leads for your B2B needs, based on industry, profession and experience.
There are more options, of course: Pinterest (if you audience consists mainly of women), YouTube (if your startup is music, gaming or beauty-related)… To put it in a nutshell, be sure to know your audience and where it is. Ask potential customers, reach out to target groups and tune in to conversations on these platforms to find out for yourself. Once you choose the platforms, don’t forget to evaluate their performance via data – focus on those which work best and don’t be afraid to ditch those which don’t. You learn from your mistakes. Just know your goals, be useful and be authentic!
Feel free to ask any questions – we’ll be happy to help! Please post your feedback via the discussion boards below!